Political Pixel: Unveiling Political Campaign Strategies through Data Insights

Political Pixel (Jul 2021 – Jan 2022), developed at EmporionSoft Pvt Ltd, is a cutting-edge web application designed to bring transparency to political advertising strategies by analyzing digital ad campaigns on platforms like Facebook and Google.

Problem: In the rapidly evolving digital era, political campaigns increasingly rely on online advertising to influence voters. However, the lack of accessible tools for analyzing these campaigns creates a gap in transparency and public understanding. Political Pixel aims to address this by offering detailed insights into the strategies of political campaigns, empowering users to make informed decisions.

Solution: Political Pixel provides a robust solution by: • Data Scraping and Aggregation: Using advanced techniques to collect and organize data from Facebook and Google Ads, overcoming dynamic content and anti-scraping barriers. • Data Processing with AWS: Leveraging AWS Lambda for scalable serverless computing and SQS for efficient queue management. • User-Friendly Dashboard: Offering a sleek MERN stack-based interface for filtering and visualizing data based on entities, time frames, ad spend, and demographics. • Analysis Tools: Equipping users with advanced tools to assess campaign effectiveness and engagement metrics.

Technologies Used: • Backend: Node.js, AWS Lambda, AWS SQS, Amazon DynamoDB • Frontend: React, JavaScript, HTML5 • Hosting & Infrastructure: Amazon EC2 • Database: DynamoDB • Additional Tools: Advanced scraping libraries

Impact: • Enabling political analysts to study campaign trends and target strategies in detail. • Providing journalists with credible data to enhance investigative reporting. • Empowering citizens to understand how campaigns tailor their digital outreach to influence various demographics.

Conclusion: By promoting transparency in political advertising, Political Pixel contributes to a more informed and democratic electoral process — setting a new standard for civic technology and accountability in digital campaigning.